All about Google Analytics Chrome Extension

The Google Analytics team recently released a Chrome Extension that allows you to get detailed information about each page of your website while you browse it. Below I will go through some of the extension's features and how to use it to get a better idea of what is going on in your website.

In order to use the extension you will need any kind of Google Analytics permission to the website you are analyzing, a Chrome browser and the Extension (download here). Once you have those three, you can click on the Google Analytics icon on your browser while browsing your website (the icon is usually found on the top right corner of the page). 

Below is the extension's interface map with all its functionalities followed by an explanation of each.

The Page Analytics Chrome Extension allows you to see how customers interact with your web pages, including what they click and don’t click. 

Use these insights to optimize your website layout, improve user experience, and increase conversions. When you view a web page for which you have Google Analytics access, you’ll see: Google Analytics metrics: Pageviews, Unique Pageviews, Avg time on page, Bounce Rate, and %Exit Number of active visitors, in real time In-page click analysis: (where users click) You can use the Google Analytics date comparison and segmentation tools directly in the extension. 

Pages you are tracking with the Google Analytics code for an account your Google account login has access to will appear like this in your Chrome browse.

Notice that by installing this extension, you agree to the Google Terms of Service and Privacy Policy at https://www.google.com/intl/en/policies/.

Resources: 

1- https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcoh?hl=en

2- http://online-behavior.com/analytics/in-page

How to allow visitors to your site to hide their data from Google analytics? -With a browser Add-on!

To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).

If you want to opt-out, download and install the add-on for your web browser.

The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera.

In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled.

If you want to opt-out, download and install the extension for your web browser. In order to function, the opt-out extension must be able to load and execute properly on your browser.

Here is the official link for Google Analytics Opt-out to install the plugin: https://tools.google.com/dlpage/gaoptout

You can Even hide from more:

Avoid your data being collected by Digital Analytix

If you would like to opt out from being measured ever by Digital Analytix, you may opt out by clicking here.  If you choose this opt out, a cookie will be placed on your computer instructing Digital Analytix not to measure your use of or visits to events with Digital Analytix tags.  However, please note that if your web browser does not accept cookies, or if you delete the opt out cookie, the opt out is invalidated.  Also, please note that this opt out is only effective for the web browser you were using when you opted out, because cookies are specific to each web browser. 

Opting out of Analytical Performance Cookies:

If you would like to opt out of Analytics cookies, please do so by clicking on the links below:

• Comscore Digital Analytix – http://sitestat.com/privacy/
• Google Analytics: https://tools.google.com/dlpage/gaoptout

Opting out of Behavioral Advertising Cookies:

If you would like to disable “third party” cookies generated by advertisers or providers of targeted advertising services, you can turn them off by going to the third party’s website and getting them to generate a one-time “no thanks” cookie that will stop any further cookies being written to your machine. Here are links to the main third party advertising platforms we use, each of which have instructions on how to do this:

• http://www.google.com/privacy_ads.html
• http://www.audiencescience.com/consumers
• http://www.admeld.com/privacy/

You can find out how to decline other online behavioral advertising by visiting:

• http://www.networkadvertising.org/managing/opt_out.asp

Source: http://www.futureplc.com/cookies-policy/how-can-i-manage-or-opt-out-of-cookies/