With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifically, marketers will need to learn how to communicate with an always-on audience, think harder about allocating ad budgets across devices, and develop better attribution models to account for the fading boundaries between online and offline commerce.
Written for the online marketer, in this white paper you will learn:
Written for the online marketer, in this white paper you will learn:
- The latest mobile search trends and projections
- Advertising cost and performance across devices
- How to optimize mobile search opportunities
