Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today.
Instead, our finger is on the mouse trigger, ready to leave in a moment. Not only that, but instead of leaning forward, we've got our shields set to level 7, wary of what's to come. As the video begins, a series of questions arise, unbidden:
Who sent me here?
What do I expect?
What's this about?
What else is on? (10,000,000 choices, not three)
What does this remind me of?
Hey, isn't that Hugo Weaving's voice?
Wow, he's cute...
Are they selling me something?
What's the joke here?
Are those stock photos?
What will I tell my friends?
Who would love this that I should send it to?
Okay, yeah, I think I get it... Next.
Instead, our finger is on the mouse trigger, ready to leave in a moment. Not only that, but instead of leaning forward, we've got our shields set to level 7, wary of what's to come. As the video begins, a series of questions arise, unbidden:
Who sent me here?
What do I expect?
What's this about?
What else is on? (10,000,000 choices, not three)
What does this remind me of?
Hey, isn't that Hugo Weaving's voice?
Wow, he's cute...
Are they selling me something?
What's the joke here?
Are those stock photos?
What will I tell my friends?
Who would love this that I should send it to?
Okay, yeah, I think I get it... Next.
- #Seth_Godin
