by: +Mina Adly Younan
SEO has now become a Trend.
Everybody knows about it, and many think of it as some redundant easy tasks. It is indeed easy, but it needs a talent. Only the gifted can be an SEO Specialist.
The age is over when people used to think of SEO as stuffing all Keywords' synonyms in a page then hiring backlinkers whom only work is to submit a link on whatever site allows it.
Unfortunately, most of SEO firms sell SEO, the easy way, The "By The Book" way. They Do not know that SEO is NOT For SALE. It is an art that get rewarded for its results.
I like the marketing material for an SEO Company called UniSEO (Not UNESCO) as they tells you how to tell if an SEO firm is conning you:
SEO has now become a Trend.
Everybody knows about it, and many think of it as some redundant easy tasks. It is indeed easy, but it needs a talent. Only the gifted can be an SEO Specialist.
SEO requires creativity, flexibility, and a high sense of giving and sharing knowledge with people.
The age is over when people used to think of SEO as stuffing all Keywords' synonyms in a page then hiring backlinkers whom only work is to submit a link on whatever site allows it.
Unfortunately, most of SEO firms sell SEO, the easy way, The "By The Book" way. They Do not know that SEO is NOT For SALE. It is an art that get rewarded for its results.
I like the marketing material for an SEO Company called UniSEO (Not UNESCO) as they tells you how to tell if an SEO firm is conning you:
- Try to sell you SEO packages by the keyword. That is one of the biggest cons in SEO history. It demonstrates a complete lack of understanding of your needs. Real SEO is a lot more than a keyword term.
- Try to sell you a link package with "1000's of links." It's a fact that doing so may result in your entire website being banned from Google. Further, these companies do not care about you, your business, or your future. They care about taking your money. That's it.
- Refuse to explain what they did, what you paid for, and how to track results.
- Google.com and Google.ca are both very important. If the company insists that having a high ranking on Google.ca is the only thing that matters, you're being conned.
- During a sales call, they try to dazzle you with lots of high numbers that mean nothing to you but sound impressive (like "we'll buy 1,000 links for you", "according to Google, 10,000 people searched for your keyword term last month", "you'll get thousands of hits right away").
- During the sales call they tell you exactly what you want to hear: "You will easily make tons of money".
- Insist on building a few landing pages for thousands of dollars, irrespective of the many other issues that might be wrong with your site (such as an old, dated web design, a difficult to use navigation menu, and so on).
- Give you wishy-washy information so you never really understand the basics of the science or art of SEO. If they are trying to bamboozle you, it's likely because they don't know what they're talking about or they are trying to cover up the fact that they've mislead you.
Those businesses are not really SEO companies. They may look and sound like SEO companies, but they aren't. In fact, they are scammers who could care less about you. We're telling you this because we're "one of the good guys" and we look out for our clients' best interests. We look at the full, long-term picture.
Read Also: SEO Will Never Die (Infographic)
