All you need to know about A/B Testing for landing pages and Ad copies for better SEO.
Q: What is A/B testing?
A: Running different versions of the same creative and analyzing which has better impact.
Q: When to do A/B testing?
A: 1 every 2 weeks
Q: What is a Winning Version?
A: Every 4 tests, you will find one apparent winner with 20% more conversion rate
Q: What to test?
A: In fact, everything should be tested, nut we will focus now on Landing pages and ad copies
Q: How to A/B test?
11 Obvious A/B Tests You Should Try
- Free Vs. Not.
- How to Video Vs. Features.
- always on (scrolling) sign-up button Vs. Static.
- Long form fields Vs. Short forms.
- 2-step checkout process Vs. multi-pages checkout.
- embedded live version of the product Vs. screenshots.
- Free trial Vs. Money Back Guarantee.
- 14-days trial Vs. 30-days trial.
- Time based bonuses Vs. Open Time.
- Offers with a dollar value Vs. free offers without a dollar value.
- Green button Vs. Red Button.
