Thursday 7 March 2013

A Tool to find if a Site is Penalized by Google

Spam sites attempt to game their way to the top of search results through techniques like repeating keywords over and over, buying links that pass PageRank or putting invisible text on the screen. This is bad for search because relevant websites get buried, and it’s bad for legitimate website owners because their sites become harder to find. The good news is that Google's algorithms can detect the vast majority of spam and demote it automatically. For the rest, we have teams who manually review sites.

Spam sites come in all shapes and sizes. Some sites are automatically-generated gibberish that no human could make sense of. Of course, we also see sites using subtler spam techniques. Check out these examples of “pure spam,” which are sites using the most aggressive spam techniques. This is a stream of live spam screenshots that we’ve manually identified and recently removed from appearing in search results.

We have talked before about How to find if your site is reported in the Spam Blocker Directory.
But, being reported to the Spammer Directory does not mean that Google has penalized your website and it does not appear on its SERPs anymore.

So, here is an interesting tool created by Bary Schwartz, that is based on a webpage created by Google where Google shows about 50 results on that page and updates it every hour.

What Schwartz thought of, smartly, was to archive all of those examples, this way we have a collection of pages Google manually delisted from their index.

I know, it is not a complete example, not by far, but these are examples and over time, the data will grow and grow. It includes:

  • Search for any domain name for a match
  • Browse the complete archive (currently up to over 3,000 pages
  • Browse the monthly archive.


Resources:
Google Webmasters quality Guidelines