Duplicate Title Tags
Unique, descriptive page titles increase the likelihood that
search engines will direct users in your target audience to your website. The
Alexa Site Audit gives you a detailed listing of duplicate titles used on
multiple unique pages to help users locate pages on your site.
Missing Title Tags
Most search engines display the page title in search results,
and if your page is missing a title you could be losing an opportunity to drive
traffic to your site. The Alexa Site Audit gives you a comprehensive list of
pages on your site that are missing a title.
Long Title Tags
When search engines display your page title, they will often
truncate titles that are too long. The Alexa Site Audit identifies all pages on
your site with titles that are too long.
Multiple Title Tags
Each page on your site needs a unique title that describes
the content on the page, but sometimes it is easy to have more than one title
on a page. The Alexa Site Audit checks this for you, and will give you a list
of pages with multiple titles.
Reachability
Reachability is a measure of how many links a crawler must
follow to locate pages on your site. Our analysis of your site provides you
with a list of hard-to-reach pages to help you quickly identify obscured
content.
Redirects
Redirecting too many of the pages on your site to other pages
wastes crawler resources and may result in a smaller number of pages being
crawled. Our analysis can determine whether or not you are using redirects
effectively.
Anchor Text
Effective anchor text concisely describes the destination
page. The Alexa Site Audit provides a comprehensive list of links found on
various pages of your site.
Broken Links
A broken link undermines the user experience, wastes search
engine crawler resources, and can affect your placement in search engines. With
the Alexa Site Audit, you can find all the broken links on your site and
quickly make changes.
Dead End Pages
Pages without any links are not good for your visitors. We
can show you which pages on your site are dead ends to help you improve the
user experience.
Page Not Found
A good '404' or 'Page Not Found' error page does more than
simply report the error. Our analysis of your site can tell you whether or not
you have created a proper 'Page Not Found' error page.
Long URLs
Most search engines display URLs in search results. If an URL
is too long, people doing searches will see a truncated version and you might
miss an opportunity to get them to click.
Duplicate Content
Reusing text and images on your site? This can have more of a
negative effect than you know. Find out how the duplicate content on your site
affects your search engine rank.
Duplicate Meta Descriptions
Meta descriptions, like page content, should be unique. We
can help you find any duplicate meta descriptions across your entire site so
that your pages get properly indexed.
Too Many Links
Links are good. Having too many links can potentially make
the page more difficult to navigate, and could create other SEO problems.
Discover the pages on your site that have too many links.
Server Errors
Server errors indicate major problems with the content of
your site. The Alexa Site Audit checks for server errors on your site and
provides a comprehensive list of pages that are giving server errors.
Robots.txt
A misconfigured robots.txt file can inadvertently block
crawlers from valuable content. The Alexa Site Audit can check to see if your
robots.txt file is configured correctly, and provides recommendations if it is
not.
Session IDs
Sites that use session ID parameters as part of their URLs
may receive a lower ranking in search results. Find out which pages on your
site use these with the Alexa Site Audit.
Search Engine Marketing (SEM)
Build upon your existing SEM efforts with our keyword
recommendations, tailored to your site. Using our vast database of search
analytics, we can help you find the more cost-effective and relevant keywords
to use for advertising.
On-Site Links
We also analyze the link structure of your site to determine
which pages could benefit from more links from across your site.
Hostname
Many websites allow for users to visit them through both
http://domain.com and http://www.domain.com. Most search engines treat these as
separate hosts, so it is important to have one redirect to the other or you
risk splitting your Page Rank across the two versions of your site.
Low Word Count
Pages with little or no text content often receive poor
placement in search results. In the Alexa Site Audit, you can find a listing of
pages containing little or no text content to help improve your placement in search
results.
Image Descriptions
Using image descriptions can help search engines index the
non-text content of your pages, and makes your site more accessible for the
visually impaired. Discover the location of pages on your site that have images
with no description.
Speed
Analysis
A
fast loading website is important for user engagement. Google has also
announced that they use page load speeds in their ranking algorithms. Our
analysis gives you load times for your site, as well as a listing of all pages
that load slowly.
Insecure Forms
Keep your visitors safe from information theft. We will tell
you if any of your pages are requesting a password in an insecure way.
Meta Information
Give hackers as little information about your site as
possible. We check for common tags on pages that hackers can use to better
target your website.
Web Analytics
When adding web analytics tracking code to your site, it is
easy to miss pages. The Site Audit makes sure your web analytics tracking code
is present on every single page of your site.
Social Sharing
Search engines are using social sharing more and more to rank
search results. Make sure your visitors can easily share your content on
services like Facebook and Twitter.
Links
from Top Sites
A
reputable site is more likely to get a better search engine rank, and in turn,
get more traffic. Our analysis determines if any top ranked sites link to your
site and suggests ways to promote your site to improve your reputation.
