Although it may look simple to run a PPC campaign on Google Adwords, Microsoft Bing, or even Facebook, it is actually a more complicated task than it may look. (and it is not even enough to be certified by Google or Microsoft as an advertising professional)
A professional SEM specialist is a person who thinks PPC, and knows how to use the right PPC tools.
In fact, if you search you will find numerous PPC tools, some are free, some are not.
Hereunder are the top 10 free PPC tools
1. Google: There are 11 resources included in it.
- Google Ad Words Editor – This is a great time saver for building and setting up huge campaigns.
- Google Website Optimizer – This tool allows you to test and optimize site content and design.
- Google Analytics – Provides much of what an expensive analytics package can for free.
- Google Insights for Search – A great keyword tool for determining seasonality and trends.
- Google Mobile Ad Preview Tool – Offers a quick way to see your ads on mobile devices.
- Other Google tools include: Google traffic estimator, Google Alerts, Google Trends, Google Ad Planner, Google URL Builder and most recently the competitive tools through the Ad Words dashboard.
2. Keyword Map: A keyword generation tool. It displays the results visually and showcase areas of possible expansion.
3. Ad Words Wrapper: This is a great tool for creating match types.
4. Compete: Provides competitive intelligence for keywords and ad copy. This is a great tool to identify any keyword gaps you might have with your competitors.
5. MSN Ad Lab: A full range of tools ranging from audience intelligence to keyword research. I also recommend adding the free Excel plug in.
6. Keyword Mixer: A quick way to build out a long-tail keyword list.
7. Niche Keyword Finder: This is a great resource to ensure your bases are covered with your keyword portfolio. This often picks up themes that would normally go unnoticed.
8. Typo Generator: This tool quickly produces common misspellings and typos of the desired search term.
9. Geo Keyword List Generator: This is a great tool for building out geo modified keyword list. Just add a zip code and radius and this tool will pull in all cities, zip codes and abbreviations of relevant geo in that area.
10. Spyfu: Spyfu provides competitive intelligence for keywords and ad copy. This is a great tool to identify any keyword gaps you might have with your competitors. There is a pro version, but the free version gives you the big picture overview.
resource: The-top-10-free-ppc-tools
