We all agree that the future of browsing is going into the mobiles direction. But the future was "internet and search engines" not a long while ago.
Now, adding internet sites to SEO to mobiles, the equation became very complicated and challenges began to arise.
Now, adding internet sites to SEO to mobiles, the equation became very complicated and challenges began to arise.
Your site’s mobile version should rank well for short-tailed
keywords
Mobile users search for shorter keyphrases, or even just for
keywords. Even mobile devices with QWERTY keyboards are awkward for typing long
texts and this is the reason why mobile searchers usually are very brief in their
search queries. Very often the search query is limited to only 2 or even 1
words. As a result, if you don’t rank well for shorter keyphrases
(unfortunately, they are also more competitive), then you will be missing a lot
of mobile traffic.
Even if you can make it to the first SERP, Your site must
rank on top 3 results.
Users hate to scroll down long search pages or hit Next,
Next, Next. Desktop searchers aren’t fond of scrolling endless pages either but
in mobile search the limitations are even more severe. A page with 10 search
results fits on the screen of a desktop but on a mobile device it might be
split into 2 or more screens. Therefore, in mobile search, it is not Top 10, it
is more Top 4, or even Top 3 because only the first 3 or 4 positions are on the
first page and have a higher chance to attract the user’s attention without
having to go to the next page.
