SEO techniques and Best practices for e-commerce and online Stores
- Use the semantic mark-up (rich snippets) to identify the specific content of the leaf and immediately give the user, since the SERP, information about the content of the ad, therefore maximizes the chances of clicks useful.
- If an item is no longer available instead of sending the user to a page completely useless, create a special that gives an indication of the possibilities offered him, maybe similar products or other alternatives.
- Feedback: the ratings are low and you do not even produce them, will be the users will do it for you. Certainly will not be optimized, but since people are talking about naturally, most of passage.
- Use the filters and the pages tag: optimizes only the first page-level tags and filters, so as to avoid duplication
- Fill in the title: use generic keywords monetization. A good title can be: price / review / sale / Economic + product name.
- Geolocation allows not only to succeed in the SERPs, but also with users. If I live in Italy, even if I buy online, I will hardly offered in America. This speech is even more important when it comes to a store that sells both online and live. The watchword today, thanks to the development of the mobile is geolocation.
- Recent additions to the homepage post a direct link to the new arrivals. A user who frequently visit your site or search the news would appreciate because they do not have to dig into milel categories and filters to find new products.
Also, Do not forget:
- Pagenation
- Using USPs (Unique Selling Propositions)
