Thursday 27 December 2012

Search Engines Trends for 2013: Baidu, Yandex, Bing



Baidu goes Mobile: 


Baidu has been putting a lot of effort into improving its search success on mobiles, and I believe 2013 will see it stabilising its position. However, it’s focus on competing in China will not see it moving much globally, partly thanks to worrying about and defending its existing China search crown.


Yandex goes Scandinavian: 

Yandex also made the first major investment in a new market with their launch in Turkey which will have had very little impact on the quarter’s figures. The team at Yandex have never given any clues as to which markets they may target next after their recent launch into Turkey.  But it is expected to go to Scandinavia; Norway and Finland both border with Russia.


Bing loses money

As for Bing and the Bing-Yahoo Alliance would make inroads but, ignoring the US, the alliance has been a global disaster with more loss of share than gain — especially in Asia.
It seems to me that to reverse this situation, Bing needs to completely re-invent search meaning; they need to do something radically different to make any serious progress.

yandex baidu bing google yahoo search engines