A professional and Successful Online Marketer or Digital
Advertiser should master 5 trades and be gifted by 2 skills; The 5 trades are:
SEM, SEO, SMM, SMO, and Affiliate marketing. While the 2 skills are: Creative
and analytical thinking.
Mastering the 5 trades is the easy part. It is simply like
learning how to drive a car or a bicycle. You just know the rules and keep
practicing them. The harder part is gaining the skills. My advice, if you are
not a creative thinker or a person who lacks analytical thinking, you should
develop these faculties inside you. Being creative is always asking about WHY
NOT and What IF? And to be analytical is to simply dig into the details and
asking HOW?
Of course, there are a lot of analysis tools and breakdown
solutions that any Online Marketer cannot live without, but a professional knows
how to use these tools the right way by asking the right question. The tool is
just a vehicle. It will take you nowhere unless you know where exactly do you
need to go.
So, the first rule of a thumb in digital Marketing is to
define your goals. Many would just claim that the ultimate goal of any online
activity is to grab as much audience as possible to the website. But that is in
fact so unprofessional and even immature for many obvious reasons. First, a
website is a space in a computer (server), the more the visitors the heavier
and slower it gets until it finally crashes. Also, if your target is to bring
as many visitors as possible, you will be more exposed to “negative audience”.
They might be people with a different taste than that related to whatever
service you provide, or different class, or “vandals” who just enjoy leaving
their negative comments and reviews (which may be a positive tool in some cases
if you plan to depend on customers feed back to improve your service.) But of
course nobody wants to be scolded in public. Also, if you just seek numbers
(quantity) you will lose your segment. Hence, if you are planning to sell ad
placements on your site for a luxurious car company, you need to be targeting
an A class audience, or if you are targeting females only, you should make sure
that your content is well targeted and defined to your preferred client.
Therefore, it is all about quality. It will save you a lot of money and will help
you gain the right audience and above all, will keep your identity among
billions of other pages.
Yet, a professional Online Marketer goal is to maximize the
gains of the following goals:
1.
Taking full advantage of
the web site
2.
Saving money
3.
Making money
4.
Appearing up-to-date
5.
Creating a favorable
attitude to your organization
6.
Communicating effectively
with your audience
