Zach Bulygo created a list of
58 resources to help any one becoming an seo expert. I would love to share the list with you as it is truly handy not only for seo newbies but also for seniors as well.
But since it is 58, a strange number in fact, I will added 2 more resources to make it a complete SIXTY :) Is not Sharing Amazing?
Ok Here we are:
SEO 101
1. How Google Crawls – Discusses the basics of how Google crawls the web, indexes, and serves results.
2.
How Google Works – If you want to get into SEO, you’ll need to understand the basics of how Google (and other) search engines work. This video provides a background on Google search.
3.
Getting the Basics – If you want to get traffic from Google and rank well, you’ll need to have a site that Google views as high quality. It has certain signals that it uses to gauge a site’s quality. This article covers the basics of what attributes you’ll need.
4.
PageRank – To understand the Google search engine and why some sites rank higher than others, you’ll need to have an understanding of PageRank. This Wikipedia article gives a good background. (It’s even referenced by Google employees.)
5.
Quick Sprout’s Guide to SEO – A 9 chapter, infographic-style guide to SEO. A good resource if you don’t want to read a book but want something more thorough than a simple explanation.
6.
Moz’s Guide to SEO – Don’t want to learn about SEO through long infographics? Then check out this 10 chapter guide written by the folks over at Moz.
8.
8 First Step SEO Tips for Bloggers – Are you a blogger who wants to increase traffic to your website? Try reading this article first to get a good start on your SEO knowledge.
9.
SEO Tips for Beginners – Are you a total novice when it comes to SEO? If so, read this short article which lists 5 things you can do right now to get you pointed in the right direction.
Free Tools
Quality, free tools – what could be better? Check them out:
11.
Open Site Explorer – Also known as the search engine for links, Open Site Explorer is a Moz creation. This tool allows you to see who links to your site, find links that point to old and broken pages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check out
this page. In order to understand this tool, you’ll need to be familiar with the terms
Page Authority and Domain Authority. Note: this is a limited free tool. You can pay for enhanced access.
13.
Broken Link Finder – Having broken links lowers the quality of your website, which in turn hurts SEO. Find them and squash them with this free tool.
14.
SEO Site Tools – An extension for Chrome that pulls up page rank, meta description, incoming links, and more for the site you’re visiting.
15.
Keyword Suggestion Tool – A free tool (with an account) from SEO Book. Shows the number of searches for a specific keyword and gives suggestions.
17.
Spider View Simulator – View your website the way a
spider would. This will give your site a different perspective and may help you find and fix errors. Also check out their
other tools.
19.
Robots.txt Checker – Errors in your
robots.txt can cause problems for a spider’s ability to crawl your webpage. Find them with this free tool.
20.
WordPress SEO Plugin – A popular plugin for WordPress. View the webpage to see a list of all the features.
23.
Google Trends – Shows volume of searches over time. A good tool to view keyword popularity.
Knowing the Status of Your Website
Want to know how optimized your website is for SEO? Check out these for help:
26.
Marketing Grader – HubSpot’s popular free tool gives you an overview of your marketing efforts, including an SEO analysis.
Tips and Tricks
By “tricks,” I don’t mean “If you just do x to your site, you’ll soar to the top!” That won’t work. These articles don’t promise anything of that nature. They give quality information for you to know:
27.
Setting up an SEO Friendly WordPress Site – WordPress is a publishing platform that is used by millions of websites. Read this article if you have a WordPress site or want to get set up with one and are not too familiar with SEO.
28.
SEO for Blogs – Don’t have a WordPress site but still want SEO for blogs? Have a WordPress site and want to learn about SEO for any kind of blog? If yes, check out this article.
30.
Making Content Memorable – If you run a blog, it’s important to
not put your time and energy into getting tweets, likes, +1′s, etc. Why? Because it’s still not totally clear
how these play into Google’s ranking. You
should be spending your time focusing on producing great content. This SEO Copywriting (SuccessWorks) article gives a good overview of how to turn an article from “meh” to memorable.
32.
Quick Wins in SEO – Want some quick wins (that you may not be familiar with already) in SEO? Are you familiar with title tags and h2 tags? If not, check out this article. It’ll help bring some quick wins to your website.
33.
SEO for Software Companies – Run a software company and want to know how to get traffic to your website via content creation? Check out this article for all the details.
35.
SEO for ecommerce – An 8 part article which delves into optimizing an ecommerce site for SEO.
37.
What Every Programmer Should Know – Are you a developer that’s a little unsure about SEO? Read this article written by a developer explaining the ins and outs of SEO.
Staying Updated
As mentioned, staying updated on Google algorithm changes is important. Of course, there are a few principles that are timeless and good policy. For example, maintaining a quality site with accurate information is top priority, because content is king. These things won’t change.
But being aware of any changes or updates to the Google guidelines and complying with what they’re looking for is required, too. These resources will help you do that. They also contain solid advice that you can use for your SEO efforts. Add these blogs to your RSS reader to stay on top of all things SEO:
41.
Google Webmaster YouTube Channel – Frequently updated with a Q&A from Matt Cutts. If anything about SEO is a “must watch,” it’s this. No speculation, no conjecture, just accurate information from a key employee on Google’s search team.
42.
Moz Blog – A variety of topics in the SEO arena are covered. Features a variety of guest bloggers.
45.
Dave Naylor – Dave Naylor is well respected in the SEO industry. Read his blog to get the latest insights.
50.
YouMoz – Blog posts written by the Moz community.
52.
Alltop SEO – A continuously updated collection of all the top posts from a variety of SEO blogs.
Getting Inside the SEO Industry
Want to engage and communicate with SEO enthusiasts? Check out these resources:
54.
Moz Community – A community hosted by Moz that features a Q&A, articles written by others in the community, and webinars.
55.
SEO Subreddit – An SEO community in Reddit. Features news, Q&A, case studies, and more.
Get Help
In addition to getting help with the 3 resources mentioned above, you can also try these paid methods:
56.
Talk with an Expert – Need to talk to someone for help or advice with SEO? Check out the experts available on Clarity.
57.
SEO Book Community – A popular SEO community. It does require a paid account of $300 a month.
58.
Inbound – A Hacker News-like discussion board where many inbound marketing issues are covered. There’s a heavy focus on SEO here.
To Make them 60
Good LucK!