1. Use Flash Wisely
Flash should not be your first choice when thinking of SEO. Although it can be SEO-friendly and web accessible, it’s
more difficult when compared to using open web languages like HTML, CSS, and
JavaScript.
2. Use Gracefully-Degrading JavaScript for Hidden Content
If you are hiding and showing content on a web page, it’s
best to use JavaScript so that the content is still within the web page’s
markup. This is not only good for web robots such as search engines, but also
great for those that use screen readers.
3. Name Your Image File Names accurately and with focus
Keywords
Name the actual file correctly by giving it a key term (e.g.
yellow-banana.jpg and not some random name like img2gtc92.jpg) because this
gives your site assets extra context. Make sure that you give the alt property
of the image similar key terms and a decent and succinct description–aim to
keep it 10 words or fewer. In addition, Google Images is another way to get
traffic to your site, and if you name your image files well and give them
excellent context through their alt property, you will improve your chances of
showing up in Google Images results.
4. Use Interlinks With Wisdom
Too many internal links can overcrowd the page and can also
slow down your users’ ability to find the link they need. Internal
linking–hyperlinks that point to other web pages on your site–is important, so
try not to have more than 150 links from page to page so that you don’t dilute
your web pages’ rank.
Also, Don’t Use Redundant Links. Some may think that
increasing the value of a particular page involves repeatedly linking to the
same page from another page. Search engines will only count the first instance
of that link, so there is no need to repeat links. In addition, this is a poor
practice that will confuse your users.
Another SEO Advice in link building is Deep Linking to
Improve Conversions. Deep linking are links that point to internal pages
instead of the main/home page. It is a fantastic way for you to send power to
pages deeper in your site outside of your home page. Deep linking also promotes
the exploration of your site by visitors, providing additional points of
conversions.
5. Use Anchor Text Accurately for Deeper Pages
When linking through to your deeper pages, use your anchor
text as precise and short pieces of information. It is important to use
keywords that search engine bots can relate exactly to your page. For example,
if you’re linking to a web page about Maldives holidays, your link should be
<a href="/maldives-holidays.html">Maldives holidays</a>.
This way people, as well as web robots, easily know what they are going to get.
6. Content is King
Blogs are a great way to keep building fresh content on your
site and targeting long-tailed key terms. A possible idea is to bring snippets
of blog posts onto related pages for fresh content on these specific pages.
7. Make Your Brand Obvious
Make sure that your branding is very clear and that your
brand name is obvious on your website. This makes for an easy way for people to
remember who you are and augments the possibility of people searching for your
brand name on search engines. Being searched by your brand’s name also means
that you won’t compete with generic words that people often use in searches
(i.e. "budwieser" versus "american beer").
8. Use an XML Sitemap
An XML Sitemap is a protocol that aids search engine
crawlers gain contextual meaning about your site’s web page. If you’re using a
content management system CMS, see if it has an XML Sitemap extension (or
built-in feature) that will automatically generate the XML file for you. If
not, you can use a tool like XML Sitemaps Generator.
9. Keywords are what Search Engines are all about:
Make sure you have a
clear list of long-tail and short-tail keywords to utilize in your content and
descriptions
10. The power of Titles:
Page Titles (H1 Headers) are the first thing search engines
look for when crawling content. It is the title of the book. Also, make sure
you keep the articles’ Keywords consistent with those on the Title and with
reasonable keywords density (without deforming the message or stuffing the
words randomly)
